All articles

1% Donation to MichiganUpdated 6 months ago

Nearly 20 years ago, after spending a weekend with Patagonia co-founder Yvon Choinard, Bob committed Cherry Republic to giving 1% of all sales to environmental and community groups. An average sale is $65, which raises just 65 cents. Yet over the years, this program has become our biggest revenue generator, allowing Cherry Republic to give more than $2 million dollars to worthy groups protecting our land, air and water in Michigan. Setting aside ‘1% off the top’ for worthy organizations is the most meaningful activity we do as a company and binds our employees together. It is our goal over the next decade to inspire other companies to follow this same model for the betterment of our communities and environment. 

This is an optional tariff that is applied at checkout. If you prefer not to contribute you can deselect this in your cart. If checking out at one of our retail locations, simply tell the friendly ambassador at the register to omit the 1% tariff.

Was this article helpful?
Yes
No